TIKTOK SHOP 8.8 “giựt”

SALE VUI GIỰT DEAL SIÊU ĐÃ

challenge.

Create a distinctive campaign look and action for the 8.8 sale.

approach.

Use the cultural energy around Giựt Cô Hồn to make “GIỰT” the campaign’s visual language and call to action. The idea expanded into films, category content, social moments, outdoor media, and promotional assets.

reported result.

85M+ impressions, 50K+ engagements, and 8K+ purchase orders.