SHISEIDO - ALWAYS IN-SYNC

LUÔN LUÔN ĐỒNG ĐIỆU

studio explorations.

Self-initiated project shows how we test new creative and production methods.
This is a concept demonstration, not client commissions.

SHISEIDO - EVERYTHING MOVES. SKIN STAYS IN SYNC.

A premium film concept that uses a changing environment and a chessboard to express skin that stays composed as conditions shift. The visuals were generated with AI.

We translated “Synchro” into an environment with constantly shifting conditions.
A chess game on a floating white platform represents intelligent adaptation within an ever-changing world.
The sea moves. The sun intensifies. Perspiration emerges. The models respond. Their complexion remains fresh and composed.
At the centre sits Synchro Skin, where every line of the chessboard converges, representing the point where skin and environment stay in sync.