TIKTOK SHOP 5.5 “deal gang”

Written By Hieu Dang

SĂN DEAL SÀNH ĐIỆU

challenge.

Move people from knowing about a TikTok Shop campaign to actively shopping it.

approach.

Make deal hunting feel like insider knowledge worth sharing. One campaign idea became shopping moments, deal stories, and a wide set of communication assets.

reported result

90M+ impressions, 322K+ engagements, and 12K+ purchase orders.

Hieu Dang
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TIKTOK SHOP 4.4 “search”