SEARCH GÌ SALE ĐÓ
challenge.
Make Search useful and entertaining during the 4.4 shopping campaign, and move viewers toward discovery and purchase.
approach.
Turn familiar workplace pressure into a story about resourcefulness, with Search as the tool that helps people find a way forward. The idea extended across a hero film, social content, adaptations, and outdoor media.
reported result.
120M+ impressions, 320K+ engagements, and 10K+ purchases.
